Lead Amplifier of Amway Business Owner Insights Amway Corporation Inc.
Do you have great content but don’t know how to engage learners enough to change behavior? This was the situation at the speakers’ organization. They were fascinated by the idea of Nudge Theory, a behavioral science concept that uses positive reinforcement and indirect suggestion to influence behavior and decision making.
Applications on the Job:
Evaluate the need for a nudge strategy to drive learner behavioral change.
Examine the connection between nudges and business outcomes and explore how nudges differ from communications.
Apply the Nudge Framework to create your own nudge strategy.
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